From search engines such as Google and Bing, there are a lot of ways you can get attention for your business website. For instance, using great content you have created together with link building to drive massive amounts of traffic to your blog and move your site to the top of the rankings in a natural way.
How do quality content and links help your blog or website? Developing a good and consistent strategy for building links will not only influence your rankings with search engines, make your site more visible and increase your traffic, but it will give your web pages more trust and authority in the eyes of search engines and humans.
When a website or blog with high PR or Page Rank links to content on your site, it's a positive "vote" for your site. These "votes", a.k.a. "backlinks", are a sign of your popularity. Search engines will assume your site has clout and will increase your page rank based on the number of "votes". Other links may include those you place yourself in the comment section of a relevant blog or forum, to link back to your own site.
Search engines love links; however it should be high quality, natural links. Otherwise, poor quality links can lead to search engine penalising your webpage.
For more on link building, check this out: http://searchengineland.com/immediacy-link-building-258239