Facebook is an effective tool in any digital marketer’s arsenal, just like many other social networking sites. However it is important for you to know how to properly use it if you want to become successful with this tool.
Keep in mind that Facebook marketing is different from how the marketing on other social media platforms is done because each network has specific approach.
Facebook is an excellent tool in driving traffic and awareness to your product or service. It can help increase your income by creating a scarcity mindset. This is important because consumers are overwhelmed with information.
What makes Facebook the best among the other social networking sites when it comes to marketing? That is because Facebook has the largest audience of active users and buyers whether you are selling a product or service or promoting a network marketing or affiliate program.
In addition to that, Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation, and interests. It allows you to be so specific in terms of what and who you like.
With such a large number of user base as well as the many advantages we mentioned, ignoring Facebook really isn’t an option for most marketers.
Learn the fundamentals of Facebook marketing from this post from Kiss Metrics: https://blog.kissmetrics.com/facebook-marketing