In today’s tech savvy world, doing an online business is not easy especially when you have fierce competition from all sides. If you are new in the online business, the greatest challenge for you is to get visibility in search engine results. No matter how good your product or a service is, but if you fail to rank high on Google SERPs, your business is good for nothing.

Online businesses prioritise marketing, especially the new ones because they need exposure. If you are a new online business, target audience needs to know that you are there in the market. One of the latest trends is referral marketing and it has really shown its importance in the recent years.

Referral marketing is an excellent way to build your credibility and trust factor. For instance, you plan to purchase a product or service and if you get any recommendation from someone whom you trust, this will automatically build your trust factor for that company.

No matter if potential customers are aware of your company or not, recommendations will put your customers in a comfort zone. These recommendations or referrals become more valuable when you intend to buy an expensive product.

If you want to learn more about referral marketing, check out this interesting article from Duct Tape Marketing:

From search engines such as Google and Bing, there are a lot of ways you can get attention for your business website. For instance, using great content you have created together with link building to drive massive amounts of traffic to your blog and move your site to the top of the rankings in a natural way.

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How do quality content and links help your blog or website? Developing a good and consistent strategy for building links will not only influence your rankings with search engines, make your site more visible and increase your traffic, but it will give your web pages more trust and authority in the eyes of search engines and humans.

When a website or blog with high PR or Page Rank links to content on your site, it's a positive "vote" for your site. These "votes", a.k.a. "backlinks", are a sign of your popularity. Search engines will assume your site has clout and will increase your page rank based on the number of "votes". Other links may include those you place yourself in the comment section of a relevant blog or forum, to link back to your own site.

Search engines love links; however it should be high quality, natural links. Otherwise, poor quality links can lead to search engine penalising your webpage.

For more on link building, check this out:

It has been a crazy ride for SEO services company. With the shift and updates Google has made on its algorithm, becoming clever on your SEO strategies is no longer just a necessity but also a priority. Failing to adjust to the changes made by the search giant would cause mayhem to any business website.

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While content marketing is still the name of the game, with social media, redefined guest blogging and whatever what-not strategy that is part of your SEO list coming second, there are also other factors you shouldn’t forget in 2014. What are they? Let’s figure out!

  • Take mobile user seriously. Smartphones and tablets dominating laptops is old news. Hence, you should have already made an emphasis on mobile marketing. It is time that you consider the fact that around 60% of end users use mobile devices to go online and this is expected to increase in the coming years. With this, your website should be mobile-optimized. If you haven’t taken the plunge yet, it’s time that you do it now or go bust with your SEO technique.
  • It’s all about quality not quantity of links. While the cliché before is to amass as many backlinks as you can, it is no longer the case now. Yes, link building still matters to any SEO strategy but it has been redefined. You can no longer purchase cheap links and point them directly to your pages. This will only hurt your website – big time. What you need to do is to focus on good content marketing and acquire quality links from there. You also need to make sure that the sites where you get the links from are valid and have high authority.
  • Improve your Google+ presence. In a study recently published by Moz’s, Google+ is now an increasing factor to search engine ranking. As a result, you should start improving your Google+ presence. If you haven’t tied your contents to your Google+ account yet, it’s time that you do so. This will also help build your Author Rank.
  • Personalize. No business has become successful without knowing what its target market needs. The same thing can be said to websites. Identifying what contents appeal to your audience would be critical to your success. You also have to understand that you are going to receive different types of visitors and you have to meet their expectations. How will you do this? Personalize. Study your market. Know what they need from you and deliver. This may sound easier than other SEO strategies, but trust me; personalization is what most SEO provider forget.

Focusing on more important SEO strategies is a good thing as it is proven to bring success to any website. However, forgetting the small factors of SEO is a major no-no. You have to keep it balance by considering every aspect. This will push your website to the edges while coming prepared for the next big thing Google is about to introduce.