Learning how to write headlines is one of the most important copywriting skills you can learn. The main objective of writing good headlines is to catch the attention of prospects so they will want to read your ad or sales page.
As a content writer, your goal is to write an attention getting headline especially when you are marketing a product, service or a brand. You can have the best sales page ever, but if your headline doesn't attract your prospects, the time you spent writing your sales page is a waste.
Headlines attract attention and generate interest. The time spent writing headlines can pay you back many times over. Your headline is THE most important detail in any of your marketing tools. Without an interesting, relevant and engaging headline, you can't expect much interest in your website, product, service or any other form of published material.
A well written headline can give you a lot of advantages which include attention of interested visitors, invoking emotional responses from people, controversy sells, summarises, and benefits to Search Engine Optimisation or SEO.
Writing headlines doesn't have to be hard. It just takes a little time and practice, so sharpen your pencil and let's get to work. To learn more about the steps to boost your site traffic with the right headline, read this article: http://www.brafton.com/blog/content-writing/5-steps-to-boost-your-site-traffic-with-the-right-headline