It has been a crazy ride for SEO services company. With the shift and updates Google has made on its algorithm, becoming clever on your SEO strategies is no longer just a necessity but also a priority. Failing to adjust to the changes made by the search giant would cause mayhem to any business website.

SEO services company

While content marketing is still the name of the game, with social media, redefined guest blogging and whatever what-not strategy that is part of your SEO list coming second, there are also other factors you shouldn’t forget in 2014. What are they? Let’s figure out!

  • Take mobile user seriously. Smartphones and tablets dominating laptops is old news. Hence, you should have already made an emphasis on mobile marketing. It is time that you consider the fact that around 60% of end users use mobile devices to go online and this is expected to increase in the coming years. With this, your website should be mobile-optimized. If you haven’t taken the plunge yet, it’s time that you do it now or go bust with your SEO technique.
  • It’s all about quality not quantity of links. While the cliché before is to amass as many backlinks as you can, it is no longer the case now. Yes, link building still matters to any SEO strategy but it has been redefined. You can no longer purchase cheap links and point them directly to your pages. This will only hurt your website – big time. What you need to do is to focus on good content marketing and acquire quality links from there. You also need to make sure that the sites where you get the links from are valid and have high authority.
  • Improve your Google+ presence. In a study recently published by Moz’s, Google+ is now an increasing factor to search engine ranking. As a result, you should start improving your Google+ presence. If you haven’t tied your contents to your Google+ account yet, it’s time that you do so. This will also help build your Author Rank.
  • Personalize. No business has become successful without knowing what its target market needs. The same thing can be said to websites. Identifying what contents appeal to your audience would be critical to your success. You also have to understand that you are going to receive different types of visitors and you have to meet their expectations. How will you do this? Personalize. Study your market. Know what they need from you and deliver. This may sound easier than other SEO strategies, but trust me; personalization is what most SEO provider forget.

Focusing on more important SEO strategies is a good thing as it is proven to bring success to any website. However, forgetting the small factors of SEO is a major no-no. You have to keep it balance by considering every aspect. This will push your website to the edges while coming prepared for the next big thing Google is about to introduce.

To skyrocket the marketing and advertising efforts of businesses, more and more are encouraged to use social media marketing. Also, one of the reasons why internet marketers market on social media is because social media signals have integrated and created growing importance to Google algorithm, hence become a huge factor to your SEO efforts.

One of the venues that have been gaining considerable attention from SEO specialists and online marketers is Instagram. However, just like any other business strategy, you can't just jump into the bandwagon and see positive results overnight. Rather, you should first understand the right way to do Instagram marketing, then build brand awareness and gain more followers.

Instagram is one of the fastest growing social media platforms these days. It is a mobile-based social networking site that has taken the lead in making the web more visual. It is a photo-sharing app that has proven to be a great way to attract a good following, increase customer relations, and inspire active participation and discussion from users.

Now, it is the best time to get excited and build start branding awareness using Instagram. It is simple, but it is fun. With around 700 million monthly active users, it is truly an excellent place to market your product or service.

Read this article and learn how to grow your Instagram followers and increase your sales:

In today’s tech savvy world, doing an online business is not easy especially when you have fierce competition from all sides. If you are new in the online business, the greatest challenge for you is to get visibility in search engine results. No matter how good your product or a service is, but if you fail to rank high on Google SERPs, your business is good for nothing.

Online businesses prioritise marketing, especially the new ones because they need exposure. If you are a new online business, target audience needs to know that you are there in the market. One of the latest trends is referral marketing and it has really shown its importance in the recent years.

Referral marketing is an excellent way to build your credibility and trust factor. For instance, you plan to purchase a product or service and if you get any recommendation from someone whom you trust, this will automatically build your trust factor for that company.

No matter if potential customers are aware of your company or not, recommendations will put your customers in a comfort zone. These recommendations or referrals become more valuable when you intend to buy an expensive product.

If you want to learn more about referral marketing, check out this interesting article from Duct Tape Marketing:

From search engines such as Google and Bing, there are a lot of ways you can get attention for your business website. For instance, using great content you have created together with link building to drive massive amounts of traffic to your blog and move your site to the top of the rankings in a natural way.

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How do quality content and links help your blog or website? Developing a good and consistent strategy for building links will not only influence your rankings with search engines, make your site more visible and increase your traffic, but it will give your web pages more trust and authority in the eyes of search engines and humans.

When a website or blog with high PR or Page Rank links to content on your site, it's a positive "vote" for your site. These "votes", a.k.a. "backlinks", are a sign of your popularity. Search engines will assume your site has clout and will increase your page rank based on the number of "votes". Other links may include those you place yourself in the comment section of a relevant blog or forum, to link back to your own site.

Search engines love links; however it should be high quality, natural links. Otherwise, poor quality links can lead to search engine penalising your webpage.

For more on link building, check this out:

Learning how to write headlines is one of the most important copywriting skills you can learn. The main objective of writing good headlines is to catch the attention of prospects so they will want to read your ad or sales page.

As a content writer, your goal is to write an attention getting headline especially when you are marketing a product, service or a brand. You can have the best sales page ever, but if your headline doesn't attract your prospects, the time you spent writing your sales page is a waste.

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Headlines attract attention and generate interest. The time spent writing headlines can pay you back many times over. Your headline is THE most important detail in any of your marketing tools. Without an interesting, relevant and engaging headline, you can't expect much interest in your website, product, service or any other form of published material.

A well written headline can give you a lot of advantages which include attention of interested visitors, invoking emotional responses from people, controversy sells, summarises, and benefits to Search Engine Optimisation or SEO.

Writing headlines doesn't have to be hard. It just takes a little time and practice, so sharpen your pencil and let's get to work. To learn more about the steps to boost your site traffic with the right headline, read this article:

Facebook is an effective tool in any digital marketer’s arsenal, just like many other social networking sites. However it is important for you to know how to properly use it if you want to become successful with this tool.

Perth Business NewsKeep in mind that Facebook marketing is different from how the marketing on other social media platforms is done because each network has specific approach.

Facebook is an excellent tool in driving traffic and awareness to your product or service. It can help increase your income by creating a scarcity mindset. This is important because consumers are overwhelmed with information.

What makes Facebook the best among the other social networking sites when it comes to marketing? That is because Facebook has the largest audience of active users and buyers whether you are selling a product or service or promoting a network marketing or affiliate program.

In addition to that, Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation, and interests. It allows you to be so specific in terms of what and who you like.

With such a large number of user base as well as the many advantages we mentioned, ignoring Facebook really isn’t an option for most marketers.

Learn the fundamentals of Facebook marketing from this post from Kiss Metrics: